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Report

The Future of DTC Marketing

10. GOING GLOBAL TO GROW SALES - 10 DTC CONSIDERATIONS

9. MORE POWER TO PLATFORMS - 10 DTC CONSIDERATIONS

8. NEW MEDIA RISING - 10 DTC CONSIDERATIONS

7. CONSOLIDATION UPSWING - 10 DTC CONSIDERATIONS

6. INCUMBENTS STRIKE BACK - 10 DTC CONSIDERATIONS

5. DIGITAL TO OMNI-CHANNEL - 10 DTC CONSIDERATIONS

4. VIDEO TO BREAKTHRU - 10 DTC CONSIDERATIONS

3. DATA DISRUPTIONS - 10 DTC CONSIDERATIONS

2. RISING ACQUISITION COSTS - 10 DTC CONSIDERATIONS

1. VALUATION RESETS - 10 DTC CONSIDERATIONS

Fashion & Apparel

PATAGONIA - Puts its money where its mouth is

Fashion & Apparel

LULULEMON - Improving Lifetime Value

Poshmark for Next Economic Recession

Nextdoor Could Help Brands to Spark

WhasApp Emerging as Clear Leader in Conversational Marketing

Unlocking Consideration with Discord

Telegram A Messenger For Marketers

Public Relations Effective Way to Build Trust and Credibility

TikTok Creator Marketplace To Crowdsource Content

CHINA BRANDS GOING GLOBAL

ASIA ECOMMERCE COUNTRY SNAPSHOTS

Fashion & Apparel

BOOHOO - NFT = New Female Talent

Fashion & Apparel

ASICS - Back to Asics

Fashion & Apparel

MEJURI - Limited drops intensify customer loyalty

Fashion & Apparel

MONKI - Audiences co-author a storytelling brand

Food & Beverage

MISFITS - Your best customers deserve sweet deals

Fashion & Apparel

CUUP - Virtual vacay vision

Fashion & Apparel

HAPPY SOCKS - Kicks off customer conversations

Food & Beverage

Haven’s Kitchen - QR codes a critical link for online, offline

Health & Wellness

QUIP- Billboards bite into the big apple

Food & Beverage

REESE'S - Growth brands don't get spooked by new media

Fashion & Apparel

FIGS - Rescued a category that was on life support

Beauty & Cosmetics

Starface - A star is born every minute

DTC BRANDS - Response to Covid

Fashion & Apparel

STITCH FIX - Adapting to Changing Attitudes

Beauty & Cosmetics

BOBBI BROWN - Focus on High Touch Virtual Offerings

IKEA - New Virtual Shopping Partnerships

Health & Wellness

Lauf Cycling - The Acceleration to a More Direct Strategy

Fashion & Apparel

Exotic Athletica - Shifting Retail Staff to Online Marketing

Casetify - Trust from Consumers and Communities

Fashion & Apparel

Anta - Retail Staff Support Sales as Digital Agents

Beauty & Cosmetics

Estee Lauder - Connecting with Consumers as Key

Beauty & Cosmetics

Peace Out - Tiktok Driving Exponential DTC Sales

Food & Beverage

Walmart x Shopify - Incumbents Adopting DTC Strategies

Fashion & Apparel

Vessi - Gowth From New Social Channels

Burrow - Digital Customer Support is Key

Fashion & Apparel

Allbirds - Finding Growth Through Digital Channels

Fashion & Apparel

Rapha & Outdoor Voices - Local Community Engagement

Beauty & Cosmetics

Glossier - Quick Response to Changing Needs

Fashion & Apparel

M.M.Lafleur - Adapting to The Online Marketplace

Fashion & Apparel

Nike - Continual Digital Investments

Beauty & Cosmetics

Supergoop - Growth Through New Digital Engagement

LuLulemon - Building a Digital Ecosystem

Made In - Emphasis on User Experience