Featured here is news, insights and reports on the trends shaping brand growth, digital transformation and retail strategy.
Pulling from our database of over 2,000 global DTC brands and interviews with senior marketing decision makers from brands of all sizes, we outline the key factors that need to be part of a successful DTC playbook.
Research conducted in 2020 found that the majority of sales for DTC brands came from a home city
The unintended consequence of restricting 3rd party data is that the Web may become a much harder place for brands to cultivate new customers from.
A large percent of DTC brands rely too much on a narrow selection of media channels.
For Direct to Consumer brands trying to improve repeat purchase and customer LTV, there is strong motivation to add new products
Larger, traditional brands have addressed the challenges faced by up-start DTC brands in the following ways;
DTC brands have moved beyond being online-only, to becoming more fully omni-channel.
Video has always held a key place in the growth marketer’s playbook.
By the end of 2022, Chrome will join other popular browsers, in withdrawing support for “third party” cookies.
Over the past 10 years there has been a steady rise in ad costs for all major channels.
There was a period of time over the past decade where investors decided that it was rational to apply tech start-up metrics to DTC brands.
Patagonia has a consistent track record of true brand bravery.
Lululemon has announced two programs aimed at improving repeat purchase (loyalty and LTV) within one month of each other
As a leader in secondhand retail, Poshmark may see an uptick if an economic recession hits consumers in 2022-23.
Nextdoor could help brands to spark growth into new, local, communities.
WHATSAPP EMERGING AS CLEAR LEADER IN CONVERSATIONAL MARKETING GLOBALLY.
BRANDS SHOULD LOOK TO TAKE A ‘PRIVATE TRAFFIC’ APPROACH TO DISCORD, UNLOCKING CONSIDERATION WITH CRITICAL USER COHORTS.
TELEGRAM IS SIMILAR TO MARKETING ON WHATSAPP, WECHAT. WITH NO DISPLAY ADS ITS A CONVERSATIONAL EFFORT FOR BRANDS.
TRADITIONAL PR, ESPECIALLY FOR EARLIER STAGE BRANDS CAN YEILD CRITICAL LEAPS IN CREDIBILITY, TRUST AND QUALIFIED ATTENTION.
“BRANDED MISSION” CURRENTLY IN TESTING (FULL RELEASE END OF 2022) ENABLES BRANDS TO CROWDSOURCE AN ARRAY OF CONTENT FROM CREATORS ON TIKTOK.
This 106 page report ranks “China’s Top 100 Global Brands,” as measured by the impact they are making through global market.
BOOHOO launched an NFT education and community building platform @boohooverse on Twitter
The use of Chatbots, as brands endeavor to offer customers more personal, careful solutions - at scale.
Affordable jewelry brand Mejuri has done an incredible job of building a loyal following
H&M who owns Monki describes it as a ‘storytelling’ brand.
Misfits has made extensive use of SMS & Chat based social media to cultivate trust with its customers.
Virtualization of brand (and product) experiences advanced significantly during the pandemic
Happy Socks setup a guided selling “gift bot”
QR codes are finally getting their due to bridge online and offline.
QUIP has been among the most active DTC brands when it comes to diversifying ad mix away from digital
The Nextdoor “Treat Map” is an interactive tool for neighborhoods across the US to rally local communities around Halloween.
FIGS has created a new category (and culture) for fashionable, more-functional medical apparel.
Where most acne patches are purely functional, Starface stands out from the crowd with a fun, fresh approach.
Allowing for non-clients to shop directly from their site, as part of their new growth strategy.
Bobbie Brown recently started a small-scale program called “Artistry Like Never Before” with virtual consultations.
Announced the opening of the IKEA virtual store on the Alibaba e-commerce platform Tmall in the midst of the pandemic.
Lauf Cycling is a small company that produces Icelandic bikes and suspension forks.
Exotic Athletic has enlisted its store staff for doing live videos on social media to drive online sales.
Tech accessories brand “CASETiFY” has made it easier than ever to stay safe as well as help others in need.
Launched a “full-staff retail” project with its 30,000 employees working together to support the shift to online sales
Estee Lauder has partnered with a creative agency to become the first major beauty brand to launch a skincare experience.
TikTok has become a key source of beauty information for Gen Z.
Walmart has announced recently that they are partnering with Shopify, a fast-growing Amazon competitor, to further expand its online business.
Canadian sneaker brand, Vessi, known for their 100% waterproof sneakers, has been using unique TikTok duet giveaways, to generate UGC, followers, as well as revenue.
Burrow, a direct-to-consumer online furniture brand known for its customizable designs, closed its showroom in March, due to Covid.
While traditional brands have cut costs during COVID, Allbirds, a DTC shoe brand, pushed forward with expanding into China.
As states have started to reopen in the US, Rapha, announced their collaboration to launch a new collection.
Globally incubate standards compliant channels before scalable benefits
Women’s workwear brand MM.Lafleur has recently launched their virtual styling program.
Nike has announced that they are shifting resources and reinvesting into online retail channels.
The brand had been pushing ahead with its plan of expanding into the China market.
Lululemon, the leading brand for athleisure, announced their plans to acquire home exercise startup MIRROR for $500 million.
Made In is a premium cookware brand that uses its supply chain as well as enhanced digital user experiences to differentiate itself against competitors.
