ALLBIRDS - New Technologies = Brand Growth
While traditional brands have cut costs during COVID, Allbirds, a digitally native shoe brand, pushed forward with expanding into the China market. They experimented with Tmall livestreams as well as Tmall video-chat technologies and during the 6.18 shopping festival this year, they logged the biggest single-day sales for the company.
With their focus on a digital arm, the company has been able to find growth amidst the coronavirus outbreak as well as look beyond the pandemic and expand its global brand presence.
![](https://cdn.prod.website-files.com/60cd2c0c2b4ab900c743dcd7/60ef8f1c25bf1a2e17c673f7_Livestream.png)
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