HipArray has worked with both startup DTCs on bottom-up tactics as well as Fortune 100 brands on top-down strategies.
In doing so we’ve identified a sweet spot in the middle that benefits both large and small brands to accelerate growth into high gear.
The performance marketing tactics of a few years ago don’t cut it any more if you want to take your new brand to the next level. And established can still miss the mark when it comes to DTC strategy.
That’s why we’ve created a Brand Growth Framework for guiding brands, built on our knowledge of the key levers for growth. Understanding your brand’s strengths and weaknesses, what works and what doesn’t, and how to best engage with your audiences puts you on the fast track to success.
Scaling up isn’t always about adding new products. Sometimes taking your existing high-performing products into new markets is a more impactful way to scale. The majority of DTC brands don’t expand beyond their home country or even their home city. In fact most see 75% of sales coming from their home city.
That leaves a lot of untapped potential in other geographies. Even pushing into the next city is a critical step. Extremely important pockets are there for those with a plan to capture. That’s where we can help. For starters you can check out our Brand Atlas.
We offer an array of growth services for DTC startups and data-driven guidance to established brands looking to elevate.
- Branding and Creative
- Content and Social
- Web Design
- Media Planning and Buying
- Scaling To New Markets
- Media and Audience Audit
- DTC Business Modelling
- Brand Re-positioning
- Social Media Playbook
- Data Visualization & Analysis
- ROI Review (CAC VS LTV)
- Category and Competition Intelligence
Guiding digital and DTC transformation, brand and geographic expansion for leading brands across a range of categories.
We bring brands to life and build for the long-term.
We look at the the world, not just single markets.
We love data and how we can use it to grow brands.
We accelerate growth and make things work for brands.
Brave brands have the vision, purpose and resolve to take a stand. They venture big gains with bold, compelling campaigns.
Creating quintessential brand experiences for customers that fully connect online with offline via new technologies (VR/AR, livestream, haptics and more).
When brands lock themselves into a culture and become intertwined with it at every conceivable level.
How well a brand stands out against the crowd, or focuses in on a particular niche. What makes them unique.
Leading brands leverage social media and create content which is highly responsive, conversational and focused on authenticity and reciprocity with audiences.
The health of a brand's relationship with buyers - how well they deliver on their promise and get things right for customer.
How brands invest in underpriced platforms ahead of the curve. Like a savvy investment, timing is everything.
The sheer power of presence. Major reach requires the right resource allocations to grab attention at scale.
How brands with a full array of channels create closer connections between the online and offline marketplace.
When brands create systems to communicate with individuals and segments at scale, while keeping a personal touch.
Brand "Bravery"
Virtualizing Experiences
Bottom-Up
(CAC Focused)
Top-Down
(CPM Focused)
Own Category/Culture
Distinctiveness
Social Media Engagement
Advocacy & Trust
New Media Mindset
Pervasiveness
Omni-Channel
1-2-1 at Scale (CRM)
We’re here to help brands elevate their game and sharpen up their DTC approach with data-driven, insight-informed strategies. Digital ads have their limits, and relying on Facebook and Google alone won’t get your brand where it wants to be. That takes our full array of solutions.
Our aim is to help brands accelerate in their own region, and beyond into international markets. We’d love to hear from you to talk about how we can work with your brand!
